SoFo

February 28, 2004

New York has SoHo, NoHo, Nolita, TriBeCa and Dumbo, so why can't Stockholm? Last year, somebody had that very thought, opened a café in trendy Södermalm (well, I live there) South of Folkungagatan, called it SoFo, rallied local shops to the cause, and now SoFo is a meme on the verge of prime timeStockholm fashion blogger Anna has covered SoFo from the start.

The café owner, BTW, does not take kindly to suggesting SoFo works best as an ironic neologism..

But not the only meme. Every SoFo implies a NoFo, which, selfevidently, is the area North of Folkungagatan. But Folkungagatan is long, so we call the area further along MoFo, More of Folkungagatan.

To the South of SoFo (SoSo? Nah), we get to the area North of Lower Gotlandsgatan, NoLoGo. Still further south there is a part of the city whose main landmarks are the Bridges off Ringvägen, or BoRing. I live between BoRing and NoLoGo.

To the West of SoFo, we find LoBoToMe, or Lower Bondegatan To Medborgarplatsen. Even further west lies the area South of Fatbursgatan, SoFat, and then as we head North, we approach Hornsgatan from the South, an area affectionately known by the locals as SoHorny.

Click on image to magnify.

Other parts of Stockholm, not on this map, have also acquired sought-after acronyms. North Vasastan is now called NoVa, while South Vasastan is SoVa. (Thanks to Anna and Magnus for pointing some of these out to me. If you come across others, do let me know.)

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